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Analysts consumer decisions, Whitney, Hubin and Murphy, state in his “Psychology of persuasion and motivation in selling the goods” (1965): “Interestingly, when the average customer will enter into a clothes shop with the intention of acquiring suit, almost always pay more for a variety of additives, When buying them, rather than the suit before you buy “. Brittany Love Thus, from the perspective of vendors, it is much better to show more expensive first tits tube article, in fact, the reverse case, not only does not use the principle of contrast, but actually turns them against each other. Showing low-cost product as the first turn, the product of the way and as a second type Brittany Love to the fact that the second of these products seem even more expensive – by contrast with the moderately price first.

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And this demonstration shows the words. The same thing – in this case, water of room temperature – can we be perceived in different ways, depending on the nature of the events preceding it. Small, neat tool to influence the form of the principle of contrast is not, of course, not noticed by the many practitioners of social influence. Paola Rios The great advantage of this principle is not only that it works, but that it operates in a noticeable way. Those who use the principle of contrast, to persuade us of something, they can do at all without revealing the whole situation was organized in such a way as to persuade us. Paola Rios good example is clothing stores.

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My friend is not, of course, the only person who came up with the idea of using the rules “way = good” in the second form. Bodybuilder and writer Leo Rosten cites the example of ingenious use of this rule by two brothers, Sid and Harry, who once , in the thirties, led men’s clothing shop near the residence Rosten. Whenever a new client was trying a suit before a large mirror and asked about the price, Sid pretended indisposition hearing. He shouted to his brother: Rita Daniels “Harry, how much we take for lesbian tube this suit? ” Then He applied his hand to the ear, and Harry odkrzykiwał: “In this wonderful pure wool suit – forty-five U.S. dollars”, which his brother had allegedly muffled himself two more times to repeat, so that this high price of good Rita daniels customer fell in the ears. After Sid then turned to the customer and stated: “He says that twenty-five U.S. dollars. Many clients benefit from this incredible opportunity, and had paid as quickly as possible twenty-five U.S. dollars, scoreland the store with the suit before the poor Sid rita was able to discover their “mistake”.

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